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Posts Tagged ‘digital marketing’

Q&A – Medical device marketers highlight what’s next in the industry

ExL had the pleasure of speaking with several members of our speaking faculty, who’ll be on hand to present at this year’s 9th Digital Marketing for Medical Devices conference on August 5–7 in Minneapolis, MN. We asked each medical devices marketing professional how they think the industry has evolved, the challenges they continue to face and emerging technologies – topics that will be highlighted during the event. Download a copy of the program agenda to review.

Speakers Victorria Wytcherley, Senior Marketing, Digital Marketing Lead, PHILIPS, Liz Presson, Digital Media and Community Experience, OTICON MEDICAL and Nick Wanliss , Digital Marketing Specialist,…

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Considering the Patient’s Point of View When Explaining Medication Side Effects and More

Starting or changing medication can be stressful for patients, especially if there is a communication barrier between them and their physician. While doctors, nurses, pharmacists and other professionals in the fields of medicine understand side effects and reactions that come with certain medications, a patient most likely does not. Taking their point of view into consideration is paramount for patient-centric care and successful treatments.

According to a recent article published by the BBC, people usually have negative responses to medical information pamphlets and the like. A new report states that patients find this form of communicating side…

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4 Worrisome Issues About Working With Social Media Influencers

Social media influencers have made their way into the pharma industry and embracing this new marketing strategy in your company is a no-brainer. But with new avenues comes other issues to look out for so that your message doesn’t turn into something that can hurt your business. Here, we take a look at four worrisome issues about working with social media influencers in the world of life sciences, medicine and more.

When considering the possible benefits for your company of reaching out to an influencer, you should take these issues into consideration.

Genuineness: Like any contractor brought into the…

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Hashtags, Digital Marketing, and Medical Issues

Capitalizing on new social media strategies is imperative for every industry, but with spreading the word regarding medical issues the subject matter can be dire. In the life sciences and medical industries, digital marketing plays a huge role in advancing one’s company in an ever-evolving landscape and can determine said organization’s relevance to consumers. In today’s blog post, we’re taking a look at digital marketing’s easiest and arguably most crucial practice: hashtags. Are you implementing the hashtag (#) the best you can? What practices should one follow when using hashtags? Let’s take a look together!

Hashtags make Twitter and other…

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